LANCEMENT NOUVELLE R5
Two French icons, one stage. To launch the Renault 5 E-Tech electric onto the French market, PublicisLive Paris and Renault took over the parvis of Centre Pompidou.
The Show
Choreographed by Sadeck Berrabah, the show brought together 250 dancers performing against a backdrop of contemporary sculptures by Cyril Lancelin, with the Garde Républicaine closing the night on a rhythmic rendition of Daft Punk's Instant Crush. The show reached well beyond the parvis. Streamed live on Renault's TikTok channel, it drew 188,600 unique viewers and over 210,000 likes — before airing the same evening across TF1, France TV and M6.
credits
Photo (c) by @clement.choulot
Role
Assistant Show Director
Client
Renault
Agency
Publicis Live Paris
Show Director
Audrey Baldacci
Choreography & Performers
La compagnie de Sadeck
Some work
Different stages, different audiences, different challenges. A selection of recent productions.
